They are at best editorial writers, or advocates for a particular point of view. Journalists today have become nothing more than storytellers. When facts come to light during the course of researching a story that does not support their political or cultural views they omit them from publication.
I am an advocate, not a journalist. Unlike the journalists of today I tell you on the masthead of my blog page that I view the world through a Catholic lens. The editorial page of the newspaper at one time was set aside for advocates, now every page has become an editorial page.
I would like to thank David Rothschild for shining some light on the influence and top users of social media on the Komen and Planned Parenthood battle.
The Twitter users who drove the furor over Komen and Planned Parenthood
By David Rothschild | The Signal – 2 hrs 10 mins ago
Last Tuesday, the Susan G. Komen Foundation announced it would no longer fund clinical breast exams and mammograms through Planned Parenthood. The $680,000 per year that was going to Planned Parenthood helped provide exams for 170,000 mainly low-income and minority women. The organization claimed that they were tightening their rules for grant recipients and denying grants to any organization under investigation. (A pro-choice Congressman from Florida is leading a Congressional inquiry into whether Planned Parenthood uses public money fund abortions--an initiative many see as politically motivated.)
Top Twitter Hashtags for Komen During Planned Parenthood ControversyNearly 100,000 tweets were sent in regard to Komen during the controversy, dominated by critics of the move. Just three of the top 28 hashtags support Komen's move (1 is ambiguous).
In order to examine what drove this message, we took a look at a new tool called "influencers" created by the Yahoo! Labs Content Science team, which we are going to use extensively on The Signal. Influencers are the Twitter users who help spread a message. They tweet a lot on a particular topic, are retweeted, and have a big following.
The top influencers in this controversy are a combination of official organization Twitter accounts, journalists, and some unaffiliated tweeters. There was both a top element to the distribution of this message, but also a broad-based push, especially in last two days. Pro-life groups never got much traction, with just one influencer on the list:
| Top Influencers During Controversy | |||
| Feb 01, 2012: | Feb 02, 2012: | ||
| PPact | Planned Parenthood | US_JUST | Activist group |
| IPPF_WHR | Planned Parenthood | JessGrose | Slate journalist |
| rtraister | New York Times journalist | Dcdebbie | Unaffiliated |
| NPRHealth | NPR Health | shannynmoore | Unaffiliated |
| HuffingtonPost | Huffington Post | ezraklein | Washington Post journalist |
| David_Feldman_ | Comedian | Slate | Slate |
| nancyfranklin | New Yorker journalist | edstetzer | President of Lifeway |
| marikatogo | Moveon.org | taradublinrocks | Unaffiliated |
| JessicaPhD08 | Washington Post journalist | ||
| Feb 03, 2012: | |||
| dailykos | Daily Kos | ||
| HuffingtonPost | Huffington Post | ||
| Ppact | Planned Parenthood | ||
| BreakingNews | BreakingNews.com | ||
| ProducerMatthew | Reuters journalist | ||
| iowahawkblog | Unaffiliated | ||
| someecards | Some E Card (had card mocking Komen) | ||
| jayrosen_nyu | Unaffiliated | ||
| julieklausner | Unaffiliated | ||
We can see that the pro-choice groups mobilized well, and we can see that their comments were clustered around pro-choice slogans. Here are the top retweeted tweets relating to the controversy by day:
January 31: RT @ppact: ALERT: Susan G. Komen caves under anti-choice pressure, ends funding for breast cancer screenings @ PP http://t.co/T17wWxHM
February 1: RT @MishaRN: Donate to Planned Parenthood & request a thank you card be sent to: Karen Handel c/o Susan G. Komen Foundation
February 2: RT @AdamSerwer: Will Komen cancel its $7.5 million grant to Penn State, which like PP is under federal investigation? http://t.co/Y96Yw3RX
February 3: RT @WayneSlater: Stunning reversal. Nancy Brinker/Komen for Cure backs down. Will continue to fund Planned Parenthood. http://t.co/zji3TCuU
Like most online campaigns, this one was a combination of established, influential voices and a more genuinely viral group of commenters. Expect to see a lot more from our influencers tool in the future.
David Rothschild is an economist at Yahoo! Research. He has a Ph.D. in applied economics from the Wharton School of Business at the University of Pennsylvania. His dissertation is in creating aggregated forecasts from individual-level information. Follow him on Twitter @DavMicRot and email him at thesignal@yahoo-inc.com. Influencers data gathered by Ana-Maria Popescu at the Yahoo! Labs Content Science team.
